| E-Book Category: E-Business, E-Marketing E-Book Title: Building a Blog Empire For Profit E-Book Description: Table of Contents PART I: AN INTRODUCTION TO BLOGS AND BLOGGING
- What a Blog is (and is Not)
- The Blog as a Business
- The New Media
- The Components of a Blog Empire
PART II: BUILDING YOUR BLOG EMPIRE
- Writing Timely Content
- Developing Content for Other Sites
- Traded Links - a Valuable Asset
- Blog Directories
- Generating Traffic
- Are Images Necessary?
- Using Your Links Wisely
- Hosting Images
- Construction: No one Need Blog Alone
- Fonts and Colors
- Insightful and Unique Content
- Traffic Exchanges
- Banning Readers
- Steppin' Out: Blogging on Multiple Sites
- XML and RSS Feeds
- Visiting Other Blogs - Meet the Competition
- Writing Unique and Valuable Content
- Link Exchanges
- Comments and Input
- Consistency
- Archives
- Keeping Readers With Expertise
- Copyright
- Well, What Do You Know?
- Artwork
- Becoming a Relevant Portal
- Letting Others Put Your Name Out There
- Links and Commentary
- Branding - Developing a Name and Image That Will Stick With People
- Designing a Page That Complements Your Content
- Search Engines and News Engines
- Blog Hosts
- What About Free Speech?
- Need Brand Be Relevant to Content?
- The Makings of Empire: Choosing Content That Provides Value
- Deciding What Type of Empire You'll Build
- Layout
- Branding Idea Generator
- Blog Rings
- Earning and Protecting Your Reputation
- Develop a Blog Theme
- Free vs. Subscription
- Objects
- Blog Entries
PART III: PROFITING FROM YOUR BLOG EMPIRE
- Subscriptions and Special "Insider" Reports
- Google AdSense and Pay-Per-Click Programs
- The First Entry - and Where it Leads
- Swag, or Getting Your Customers to Advertise for You
- Generating Profits
- Selling Banners by the Impression
- Donations - "Ask and ye shall receive"
GLOSSARY
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