E-Book Category: Business
E-Book Title: How to Write a Business Plan
E-Book Description:
Table of Contents 1. THE ROUTE FROM CONCEPT TO COMPANY
- Stages of development
- Success factors
2. THE BUSINESS IDEA
- Protecting your business idea
- Elements of a promising business idea
- Development of a business idea
- Presenting to investors
3. THE BUSINESS PLAN
- The investor's point of view
- Characteristics of a successful business plan
- Tips on preparing a professional business plan
- Advantages of a business plan
4. STRUCTURE AND KEY ELEMENTS OF A BUSINESS PLAN
- Product or service
- Market and competition
- Opportunities and risks
- Marketing and sales
- Management team
- Financial planning and financing
- Implementation schedule
- Business system and organization
- Executive summary
5. CASE STUDY: "CITYSCAPE"
- "CityScape": Business plan
- Critique of elements of "CityScape" business plan
- "CityScape": Idea and business concept
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