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Direct Mail Secrets Exposed(PDF Transcript)
How To Profit Wildly In The Direct Mail Industry
The direct mail industry is a multi-billion dollar giant. Making it in this industry has it's challenges, but the rewards are huge. 365 days from today, you could be sitting on a mound of cash. Find out if you've got what it takes.
Terry:
Hi there. You're listening to Terry Telford from TheBusinessProfessional.com, and we're very lucky to have someone today who is an extraordinary marketing person, both online and offline. His name is Jeff Sands. He's actually developed a direct marketing/direct mail business. He's been in the mail ordering business for 22 years, and he has built a list of over 500,000 people. But, that's not even the most impressive part. The most impressive part is that those 500,000 people are not prospects; they're actually customers. He actually has 500,000 customers on his list.
He's basically in the offline world, but he has stepped into the online limelight, and he has some very interesting stories and perspective of doing online business as opposed to working in the offline world. Today, Jeff will actually let me pick his brain for a while and get an insight into the world of direct mail, from both an online and offline perspective. First, I'd like to say thank you very much for being here with us today, Jeff.
Jeff:
The pleasure is all mine. You're very, very welcome, Terry.
Terry:
I appreciate it. Maybe we can start off with a bit of history about you. Where did you come from and how did you get where you are today?
Jeff:
I was born in New York City in Brooklyn, New York. I went to school there, moved out to Long Island, which is a little further out from the city in the suburbs, and graduated high school. I went to college, and went on to become a dentist. I practiced dentistry for about 15 years, and really did not like what I was doing at all. I found that it made me very nervous. It was technical; it wasn't my orientation at all. By the time I hit the age of 40 years old, I was a nervous wreck from practicing dentistry.
Most people don't know it, but dentists have the highest suicide rate and the highest rate of depression of any profession. I suffered from both of those things. One day, I came into my office and there was a piece of junk mail lying on my desk. I opened it up and it was really interesting. It was talking about starting a business at home that could make you some money. It wasn't anything, but it really peaked my interest. It had a lot of benefits in there about how you could work from home, earn money, and do it at your own pace. For whatever reason, I signed up for the program.
I forgot about it, and a few weeks later the program came in the mail. I looked at it, and it wasn't something that I would do, but it was something that was really creative and a way that people could really make money if they went and did this. I was totally impressed. So, I put it aside and forgot about it, but I kept it in the back of my mind. Obviously, whoever I bought that from, put me on some kind of a mailing list. I started to get some different mailers. A lot of the mail I got was really junky and I tossed most of them. They were things like chain letters and stuff.
But, one day I got a magazine in the mail. Unsolicited. It was called "Income Opportunities." I looked through it and I saw these ads all over. Some were full-page ads and some were one-inch ads; they were classified ads advertising all these different business opportunities. I started sending away for them and became a business opportunity junkie. I really started to figure it out after a while. I was spending $10 or $12; $25 was a lot of money. I saw what these people had invested in a little book or piece of paper and some of the ideas were wonderful. Most of the ideas weren't, but some of them were. They just started to interest me.
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