| E-Book Category: E-Marketing E-Book Title: Website Conversion Secrets Author: Ewen Chia E-Book Description: How To Make Your Website Sell Like Crazy! Here are some of the things you can learn:
- Finally analyzed: Should you mention the "technical" features of your product in your web copy? Or not? And why? It may not be what you think it is.
- Joseph Sugarman in his book "Advertising Secret of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy" gives his suggested outline for writing advertising copy. Do you know what it is?
- The 11 points you can't afford to ignore if you want your site to have any semblance of credibility. It's simple: Lose your credibility, lose the sale. You will understand how to do this correctly.
- An amazing powerful trick to skyrocket the number of people who actually read your salesletter! This can instantly double your profits and you can implement it quickly and easily.
- What can you learn from newspapers? Grasp this concept and the conversion rate of your site can increase by more than 114%! You will laugh once you see how easy it is.
- The one common online practice that can easily backfire and actually cost you sales. You will learn how to do this the right way so that you make more profits.
- A dirty little trick "stolen" from offline copywriters and how to adapt this to your website. Do this correctly and the visitors will be so involved in your site they won't even think of clicking away!
Here are a few more things you can discover:
- The one thing you have to keep in mind every time you create a website. (Hint :not everyone sees things exactly as you do).
- What style should you use when "talking" to your visitors? Formal, informal or what? And why? So many people make this mistake it's not even funny!
- A service that allows you to locate slow loading graphics and bad links on your site...and where to get it for free.
- Should you use Flash presentations on your homepage? Or not? And why? The answer may surprise you!
- Should your salesletter use correct grammar? Or not? The answer may surprise you!
- Explained: The concept of "themes" in your website. What is the importance they play in your conversion rate?
- The common temptation that many companies fall into when creating a website...and why it can spell disaster for you. You will learn how to avoid this fatal mistake.
- The 4 'little foxes' that can spoil the overall professional appearance of your website. Are you sure you are not making one of these mistakes as we speak?
- What type of fonts should you use online? And why? What can you learn from direct response offline marketers?
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